The New 52 for one low price: Special Sales Incentive
Posted Friday, July 15, 2011

The Beguiling Presents: The New 52 at One Low Price
Get all 52 new DC Comics first issues for $104 ($92.04+13% HST)
In-store only at The Beguiling

Action Comics #1
In September 2011, DC Comics will relaunch all of their ongoing superhero series with new issue #1s, all at once! Action Comics #1, Detective Comics #1, Justice League #1 and more will grace store shelves this fall, and it seems like everyone’s got an opinion about it. Are you anxious? Excited? Are you upset or enthusiastic or hopeful? But most importantly… are you curious?

52 brand new issue #1s is a pretty unprecedented move in the comics industry, and if you’ve ever wanted to witness the rebirth of a superhero universe from the ground up, have we got a deal for you. We’re offering a special deal to all of our customers—regular, new, pull file—to pick up all 52 new issues for one very low price: $104 (that’s $92.04 + 13% HST). You must pre-pay $104, and do so before August 31st, 2011.

The regular price of these books would come to $180.21 (including tax), making this deal a better-than-40% savings.

Why are we doing this?

  • The best way to see if you like a comic book is to read the comic book. We’re making it as easy as possible to read all of these works legally, and at a great price.
  • And we hope that if you enjoy the books, you’ll come back for the next issue, obviously.
  • DC has been a solid retail partner for us, and this is the fairest shake that we can give the publisher and all of these creators involved in terms of drumming up interest and support in these new works.
  • We are putting the ball firmly in your court.

So what exactly do you get for your $104?:

  • A gift certificate stating that you’ve purchased the books. You will show this in-store to pick up your books every week.
  • 1 Copy Each of the standard versions of all New 52 DC #1s, available on their respective weeks of release from August 31st through September 28th**
  • A 20%, at-the-register discount on the stickered price of any variant covers for Justice League #1, Flash #1, Action Comics #1, Batman #1, and Green Lantern #1.
  • All comics will be reserved for you at the store, ensuring no sell-outs or missing certain titles.


  • To sign up, we will need your name, email address, and phone number.
  • Once you buy in, there are no refunds and no returns, on either the purchase price of the special, or on the price of any of the individual books involved in the promotion.
  • All books MUST be picked up in store, no mailorder unless we have a preexisting mailorder relationship with you as a customer.
  • Voucher must be redeemed and all comics must be picked up no later than December 24th, 2011, at which time we will donate all remaining comics to a charity or organization of our choice.

So that’s it. Come in starting today, and sign up at the main-floor counter at The Beguiling. This deal is only available for purchase until August 31st, 2011!


The complete list of books you’ll be getting, by week:

August 31st, 2011:
Justice League #1

September 7th, 2011:
Action Comics #1, Animal Man #1, Batgirl #1, Batwing #1, Detective Comics #1, Green Arrow #1, Hawk And Dove #1, Justice League International #1, Men Of War #1, Omac #1, Static Shock #1, Stormwatch #1, Swamp Thing #1.

September 14th, 2011:
Batman And Robin #1, Batwoman #1, Deathstroke #1, Demon Knights #1, Frankenstein Agent Of Shade #1, Green Lantern #1, Grifter #1, Legion Lost #1, Mister Terrific #1, Red Lanterns #1, Resurrection Man #1, Suicide Squad #1, Superboy #1

September 21st, 2011:
Batman #1, Birds Of Prey #1, Blue Beetle #1, Captain Atom #1, Catwoman #1, DC Universe Presents #1, Green Lantern Corps #1, Legion Of Super Heroes #1, Nightwing #1, Red Hood And The Outlaws #1, Supergirl #1, Wonder Woman #1

September 28th, 2011
All Star Western #1, Aquaman #1, Batman The Dark Knight #1, Blackhawks #1, Flash #1, Fury Of Firestorm #1, Green Lantern New Guardians #1, I Vampire #1, Justice League Dark #1, Savage Hawkman #1, Superman #1, Teen Titans #1, Voodoo #1.

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The Beguiling - 601 Markham Street - Toronto, Ontario, Canada - M6G 2L7
Phone: 416-533-9168 - Fax 416-533-7313 -
Hours: Mon-Tue: 11-7, Wed: 11-9, Thu: 11-7, Fri: 11-9, Sat: 11-7, Sun: 12-6